Marlins fan pesadilla draws to an end?

Graphics by Gabriela Costales

Graphics by G. Costales

Pesadilla is the Spanish word for nightmare and a feminine noun. For Miami Marlins fans, pesadilla is a particularly accurate description for having our MLB team owned by a Manhattan bred arts dealer who made his bones running Expos out of Montreal. But this nightmare is likely coming to an end soon, since selling the team now constitutes Jeffrey Loria’s best option.

While I believe selling the team makes business sense, personal factors also point to a sale. Being the Marlins owner in 2013 appears to be a miserable use of septuagenarian millionaire’s time. This without even considering potential health issues and whether his spouse–on whom he appears to have about a quarter-century of life head start on–has an opinion about being married to a locally despised figure.

In addition, the Non-Relocation agreement’s penalty for early sale is not significant enough to deter the sale. The additional amount due the County if the team is sold between now and the next operational phase [April 2014], would be around $2 million — assuming a sale price of $450 million — or roughly the equivalent of what a typical Babalao would earn for not managing your team for one season.

Business reasons to sell sooner rather than later:

  1. No factors which would increase that the value of the franchise over the next few years. The ballpark was a great success, with potential parking and traffic issues proving to be manageable in the 1st year. The expected significant increase in national broadcast contracts would already be factored into any sale negotiation.
  2. No long-term, heck, no commitments period on the team’s payroll. A team paring down salary for profit, would still have keep at least one of their free agent signings for appearances sake if nothing else. When they all were shipped out, that’s how ‘dead’ owners roll.
  3. Attendance – The Marlins drew 2.2 million in the new ballpark and that figure is widely described as both inflated and disappointing for a 1st year stadium. However, Guillen’s Castro comments stifled enthusiasm that the Marlins should have enjoyed at the beginning of the season. Despite that, the Marlins averaged 28,988 during the 1st half of the year [thru July 1st] when their record was at 38-40 — average attendance ended up at 27,400 for the year. Soon afterwards, the trades of Ramirez, Sanchez and Infante signaled that ownership had given up on the season. The point is that a case can still be made that MLB in this market is *viable, in comparison with overall MLB attendance. Owning the team past the coming season, could begin to undermine that argument.
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